DON'T BUY POM JUICE!!!!

Please don't buy POM Juice!!
I was at the doctor's office today reading an article called "PETA vs. POM Horrible." As a former "rodent mom" it made me very angry. Here it is:

PETA has uncovered reports showing that pomegranate juice manufacturer POM Wonderful pays experimenters to perform hideous tests on and kill hundreds of rats, mice, and rabbits. Not one of these tests that POM funds--or any other test on animals--is required by law for juice products. And because animals have different physiologies from humans, the results of the POM-funded tests tells us nothing about how pomegranate juice affects the human beings who drink it.
POM-funded experiments have done the following to animals:
* In order to study human heart disease (atherosclerosis), they've deliberately sickened mice, fed them pomegranate juice, and then cut them up to see if the juice made a difference. POM now claims that pomegranate juice helps mice with heart disease, but what the company fails to mention is that mice don't even develop atherosclerosis naturally--they lack the human enzyme related to the disease. Experimenters didn't really study heart disease--they only created symptoms in mice that mimicked heart disease.
* In a bizarre attempt to show that pomegranate juice can help erectile dysfunction in humans, experimenters injured rabbits' arteries to create artificial symptoms of erectile dysfunction--a condition that rabbits don't suffer from naturally.
*Experimenters locked week-old mouse pups (whose mothers were fed pomegranate juice) in a chamber with almost no oxygen for 45 minutes to cause severe brain injury and later decapitated the babies.
* Elderly rats were forced to swim through a stressful water maze to test the effect of pomegranate juice on the animals' short-term memory.
These outrageous experiments are unnecessary, and more accurate and applicable tests could be easily obtained from non-invasive tests on human volunteers. Many other juice companies--including Naked Juice, Old Orchard, and Frutzzo (available in the US), and Pomegreat (available in the UK), whose products can be found in many of the stores where POM is sold--offer healthy and delicious pomegranate juice without hurting any animals. These and other juice companies have provided PETA with written assurances pledging not to test on animals (see CaringConsumer.com for a complete list).
POM executives have refused to ban cruel animal tests. Help persuade them to do so.
YOU CAN HELP!
Don't buy POM
* Tell everyone you know about POM's cruel animal tests.
* Distribute PETA's "Stop POM!" literature at your local grocery stores. Email campaigns@peta.org with your name and address to receive free leaflets and stickers.
* Please tell POM Horrible that you agree with PETA--juice tests on animals are painful, pointless, and unacceptable. Mention that you won't buy any of its products until the company permanently bans all animal tests:
Matt Tupper, President
POM Wonderful, LLC
11444 W. Olympic Blvd.
Los Angeles, CA 90064
USA
customerservice@pomwonderful.com
310-966-5800
(Postage from the UK is 72 pence)